We help franchisees with big dreams — whether that’s running a single location or expanding into multiple markets. 

“Our model is scalable, and the support we provide makes it possible to grow without adding overwhelming responsibilities every time you open a new location,” said Rick King, Vice President of Fitness Premier 24/7 Clubs. “For example, our new franchisees in Colorado saw a gap for a truly well-rounded fitness facility and wanted to provide that for their community. They’re active in the community and want to see it thrive, and they’re planning multiple locations so everyone can experience it.”

Here’s a look into how Fitness Premier 24/7 Clubs makes business ownership attainable and sustainable for its franchisees.

A Focus on Sales Skills, Marketing and Branding

Fitness Premier 24/7 Clubs provides franchisees with a sleek, modern brand and effective marketing strategies to attract and retain members. The facilities are designed with clean lines and contemporary touches, creating a welcoming atmosphere for members. 

The marketing system is equally streamlined, with local campaigns, digital advertising, and promotions that are tailored to each location. Franchisees are given a detailed annual calendar of marketing activities to ensure consistent engagement with their community. 

“From a marketing standpoint, we focus on local campaigns like testimonials and member results, which are impactful because people see familiar faces and real stories,” said King. “We also handle all the strategies, promotions, and challenges with a detailed 12-month calendar to ensure consistent engagement and effective use of marketing dollars."

Simplifying Operations Through Technology

The operational tools provided by Fitness Premier 24/7 Clubs make it easier for franchisees to focus on growing their business. "Our software handles all the billing and membership data automatically, so franchisees don’t have to manage those tasks manually,” said King. “It also integrates with our 24/7 door access system, making operations seamless.” 

In addition, a built-in CRM system helps generate leads and convert them into memberships, keeping revenue flowing with minimal hands-on management. “It ensures the business is always marketing itself,” King said, “staying in contact with prospects and driving revenue with minimal effort from the franchisee.”

Support as a Core Principle

Fitness Premier 24/7 Clubs’ commitment to franchisee support comes from lessons learned in its early days. The founders experienced firsthand the challenges of building a business without guidance. "We made up our minds early on, after going through the struggles of building this ourselves, that we’d never put a franchisee in that position,” said King. “Providing an overabundance of support has always been foundational for us.”

Fitness Premier 24/7 Clubs creates an environment where business owners can thrive, combining the freedom of entrepreneurship with the structure and support needed for success. With scalable systems, robust marketing strategies and a strong foundation of support, franchisees are well-positioned to achieve their goals and make a positive impact in their communities.

“We want our franchisees to be happy, successful, and to grow with more locations,” said King. “The only way to make that happen is by ensuring they have the support they need to thrive."